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Department of Marketing Course Textbook Requirements for Summer 1999


Dept  Course Section    Req Name of Book                            Author         Edition
----- ------ ---------- --- --------------------------------------- -------------- --------

MKTG   1010  001        RQ  FOUNDATIONS OF BUSINESS THOUGHT         BOARDMAN       3RD    
MKTG   1010  001        RQ  GOD BLESS YOU,MR.ROSEWATER              VONNEGUT       65     
MKTG   1010  002        RQ  FOUNDATIONS OF BUSINESS THOUGHT         BOARDMAN       3RD    
MKTG   1010  002        RQ  GOD BLESS YOU,MR.ROSEWATER              VONNEGUT       65     
MKTG   1010  003        RQ  FOUNDATIONS OF BUSINESS THOUGHT         BOARDMAN       3RD    

MKTG   3010  001        RQ  CONTEMP.MARKETING WIRED-W/CD            BOONE          9TH 98 
MKTG   3010  002        RQ  CONTEMP.MARKETING WIRED-W/CD            BOONE          9TH 98 

MKTG   3020  001        RQ  STRATEGIC MARKETING PROBS.              KERIN          8TH 98 

MKTG   3450  001        RQ  MARKETING RESEARCH-W/CD                 BURNS          2ND 98 

MKTG   4500  001        RQ  ADVERTISING                             OGUINN         98     

MKTG   4770  001        RQ  CONSUMER BEHAVIOR                       SOLOMON        4TH 99 

MKTG   4850  001        RQ  MARKETING ON THE INTERNET:PRINCIPLES OF STRAUSS               

-----------------------------------
   RQ - Required.
   OP - Optional.
   RE - Recommended.
   SA - Study Aid.

*
Textbook Requirements for Summer 1999 * Department of Marketing Course Schedule
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